Case Study

Herts Care – ‘Risk is good’

How we fundamentally changed the misperceptions of care – and of the people carers work with.

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Unique Site Visits

63,000

Applications

1,770

Hires

+178%

Highlights

1
A great question that highlights a fantastic organisational ethos: “Why can’t the people we support choose to take risks that anyone else would?”
2
345 new hires: after we explored an idea that really brought the energy and love of care givers to life.
3
Campaign of the year at the RMAs 2023: On top of everything this completely new direction did to create a distinct brand for the client we won not one but two prestigious awards.

Challenge

Social care is a crowded and competitive market. We needed to help Herts Care stand out. To go beyond the overused imagery we’ve all seen everyone use before.

1
Care ads that currently exist follow a formula. We knew we needed something completely different in order to stand out.
2
In order to engage with audiences, we knew we had to shake things up and create a campaign that changed the way people thought about their careers in care.
3
We had to channel an already fantastic ethos into the campaign. One that championed independence for citizens and those in care to live life to the absolute best.

Solution

How we collaborated

1
Our Employer Brand and Insight Team conducted extensive research that formed and underpinned a forward thinking and ambitious strapline: ‘Risk is good’. A simple sentiment that stood for everything the Herts Care Ethos spoke to.
2
Our Creative Team developed punchy, impactful copy and imagery that looked to challenge and change misperceptions around care and the people carers would be working with.
3
Our Media Team ensured an expansive and memorable campaign spread organically and effectively across the radio waves and digital landscape. From traditional to digital media, careers fairs and an award winning film, we were able to tug on heart strings with real personality and spirit.

What we delivered

A totally unique brand book for an organisation who live and breathe compassion. From bespoke typefaces to logo lockups and new fonts and colours to vividly bring the campaign to life.

An engaging, interactive and moving suite of campaign materials that used real care users living life to the full. From hero films to photography, tech solutions and award winning marketing collateral.

The Campaign of the Year at the RMAs 2023. One that truly brought to life our clients desire to not only stand out but express their inherent belief that risk is a human right and should be enjoyed by all.

A totally unique brand book for an organisation who live and breathe compassion. From bespoke typefaces to logo lockups and new fonts and colours to vividly bring the campaign to life.

RESULTS

63,000

unique visits to our campaign careers microsite.

1,770

applications.

178%

increase in hires from 124 to 345.

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