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Case Study
Building Safety Regulator (BSR) – Film
The Building Safety Regular (BSR) has one simple mission – to ensure that incidents like the Grenfell Tower disaster never happen again.
Total Film Clicks
8k+
Film Impressions
280k+
NPS score
+70
The challenge
Tell a visually stimulating story while navigating a very narrow path. The topics we needed to touch on are incredibly sensitive and undeniably raw.
We needed to find hope amid the horror, help BSR stand out as an unknown organisaiton in a busy sector, and give the public a reason to trust after the disaster.
The solution
- 🎥 An emotionally charged, impactful film.
- 📷Two distinct photography styles.
- 🕊️Real, tangible, powerful hope.
A bespoke careers site.
Impactful? We think so.
From pride to ambition, passion to purpose, the campaign was not only powerful enough to stop audiences in their tracks, but convinced them to join the mission. It asked people to answer a single, vital question: what do you stand for? And then it challenged them to be a part of preventing a disaster like Grenfell from ever happening again.
Results
Impressions
after just two weeks
clicks
after just two weeks
NPS score
Net Promoter Score (NPS) measures customer loyalty by asking how likely they’d recommend a product or service.
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